American Girl shop-in-shops debut in Toys “R” Us

American Girl dolls seem to be a common must have for young girls today. During my youth in the…ahem…80’s I was just fine with my Cabbage Patch doll. Seeing how beautifully made these dolls are and the unlimited amount of clothes and accessories an American Girl doll can have, makes me feel like I missed out! My daughters received their first American Girl dolls a couple of years ago from their Grandma and at the time their interest in the dolls was so-so. Fast forward to this year, it’s all they want to play with…next to their ipads. They have been obsessing over new clothes, furniture and even pets for their dolls. So it was no surprise how excited my girls and I were to hear about the debut of American Girl shop-in-shops in nearly 100 select locations across the country. The collaboration makes Toys“R”Us the first and only U.S.-based retailer to feature American Girl shops in select stores. While we are lucky to have an American Girl store in NYC, it’s not convenient for us to shop there on the regular.

This Saturday October 29th, any child who visits their local Toys“R”Us American Girl shop grand opening celebration will have the opportunity to participate in exciting giveaways and more. There will be complimentary gifts given out on a first come, first served basis and while supplies last. A perfect opportunity to experience the shop-in-shop and especially for those that have not had an opportunity to visit an American Girl store yet.

These shop-in-shops will have an exclusive line of American Girl’s signature Truly Me™ 18-inch dolls, outfits and accessories, plus the brand’s newest doll and content line, WellieWishers™, designed for girls ages 5 to 7 years. The Truly Me dolls have a wide variety of dolls with different skin tones and hairstyles…a doll for everyone! WellieWishers are perfect for little ones since they are smaller in size too. With the upcoming Holidays, having access to the American Girl brand at a local Toys “R” Us will make many of our shopping experiences easier! Find a American Girl shop-in-shop near you!

*photos courtesy of Toys “R” Us